The pandemic has disproportionately devastated small businesses, but in particular, it has compounded longstanding challenges faced by entrepreneurs and business owners who are Black, Indigenous, or People of Color (BIPOC).
These nine change-makers are creating an impactful difference in the baby and family marketplace. So next time you are shopping for a baby shower gift or a newborn essential, show your support for these minority-led brands!
Expectful, Meditation & Sleep App

Expectful is “THE” meditation and sleep app for fertility, pregnancy, and motherhood. Founded by Nathalie Walton, Expectful serves up the world’s largest library of guided meditations providing peace of mind to moms and moms-to-be. Behold, SLEEP!
Crunch Boutique

Shop for everything from cloth diapers to clothes, and from books to self-care products for pregnant moms and new moms at this family-run lifestyle boutique. If you happen to drop by their shop in Mansfield, Texas, you will meet one or more of the seven family members who run this amazing business!
HarperIman Dolls

A talented Black mother-daughter team created these keepsake dolls that “reinforce to children of color how important they are, how smart they are, how beautiful they are, how talented they are and how creative they are.” Each doll is handcrafted and beautiful, it’s no wonder they keep selling out quickly! Fear not, the dolls will be back in stock and on a waitlist beginning September 2021.
LouLou LOLLIPOP

We want everything in this shop — baby teethers, bibs, swaddles, onesies because it’s some of the cutest stuff on the market! Founded by Asian-Canadian twin sisters who are committed to making babies and parents happy with high-quality functional products and fair prices.
Black Girl Sunscreen

Designed to start the conversation around sun safety and that Black people can get sunburned too! Feel good knowing your kids are protected with their SPF 50 with natural ingredients like shea butter, jojoba, and chamomile.
Modi Toys

Introduce Indian culture and religion at an early age and in a fun and engaging way with the first-ever mantra-singing plush toys and books. Siblings-turned-founders are behind this super successful family business.
Bubbsi

Indulge in coconut oil skincare — a natural remedy that is a strong part of Indian heritage. Babies and kids will love these adorable refillable bottles and parents will love that this product works and you can shop by skin concern: eczema, cradle cap, and diaper rash.
TPMOCS

When you purchase a pair of these colorful and beautifully handcrafted moccasins, you directly make an impact and take meaningful action to address poverty in Native American communities.
Paper Culture

Made with 100% recycled paper, celebrate those special occasions by feeling good about sending cards again! Plus with every order, they plant a tree where reforestation is most needed.
Our team at Milk Stork is committed to diversity, inclusivity, and infant care. That’s why, in honor of Black Business Month, we are so thrilled to share some of our favorite BIPOC owned and operated businesses. We hope they inspire your future shopping cart needs, as you embark on your new and exciting journey into parenthood.